The Importance of having a Website

The Importance of having a Website

Business.

Growing your business

The Importance of having a Website

I cannot stress enough how having a good website helps your business – especially a small business. Have you thought about having a website but do not how to proceed? Do not be discouraged by not knowing how to create or maintain a website as it can all be done for you!

Why do I need website?

A website is expected these days and it is a center piece to your business. Your website could be a key element in securing another sale or creating a lasting customer.  It is a key marketing strategy as it is a chance to showcase what you do and improves customer service.

It is said that around 46% of small businesses do not have a website.  This is concerning as 93% of a business purchase or decision has started with an online search. Around 12% of people only have a Facebook page which they use as their website.  Whilst 84% of consumers believe that having a website makes the business more credible than others without an online presence.

First impressions

Once someone has formed an opinion on something it is difficult to change their mind, which is why a website needs to inform and grab the person’s attention!  Gaining information about a business is vital and usually the first thing people do is search online.  Revenue can be lost if you do not have a website.  People want to know about you and your business before they have even spoken to you. It can put people off seeing that your business has not got its own website. It also means people cannot identify with you and so they will not put their faith in you to do the job. Your website gives an inside look to what you do and you do not even know it is happening.  It is there to be judged, but also it has to be so good that it convinces people that you are the one to help them!

logo, branding, graphic design, business identity

Free marketing and online image

Having your own website is free and instant marketing and it is definitely the least expensive option.  Once set up, it can be changed and updated as often as you want!

A website can also influence what is said about your company. It may be the first thing people find about you and it needs to intrigue those who stumble across it.  Having an online presence can benefit you and makes your business look more ‘official’ and better overall. It can build good relationships with customers and supplying contact details shows you are eager to help. Having a space for reviews or testimonials also helps generate future business with others.

Accessibility

Want your business market to increase? Of course you do! Your business has the potential to expand further than just locally if you have a website.  Anyone, anywhere in the world has access to it. Your business can grow to a wider audience!  People buy more and more online now and if you have items to sell then they can be put on your website.  That is not only more enticing, but leads to more sales!

A website is accessible all the time, which is great because people like convenience. Rather than making direct contact with you, they will first do some research.  A website makes it easy for people to find you, learn about you and answer any questions.  You could be listed in a directory which means you would perhaps show up in Google’s suggestions, but that is a risk and still makes it difficult to find and gather information.  Simple key word tags can be added to website pages which helps promote your business from online searches too.

Do I really need a website?

Even if you consider your business to be ‘offline’, it is crucial to at least get the basics online so people know about you.  Not being able to find solid or certain information can be irritating and could mean them choosing another company.   Also, if there is no updated information about you online – someone could assume you are out of business!

Updating

A website represents your business to those who do not know anything about it or you. It can gain you credibility, enables trust and makes you look professional and reliable.  Your website should stand out from the crowd! The look of the website is essential and if you have any particular colours, fonts or pictures you want to use then your designer can add or change them easily. Fresh content is important and makes your website attractive to potential customers and shows dedication to your work.  If you are worried about writing for your website, then there are many people out there who can create content for you and your business!

“Websites promote you 24/7: No employee will do that.”

 ― Paul Cookson.

What now?

Most check online nowadays to find a business or service. You do not want your business missing out! It puts yours at a competitive disadvantage. A website is not just a nice add on or tie in to your business, but it is a must have in this changing world.

If you were wondering whether to have a website or did not think you needed to, I hope this post has given you some reasons to consider getting one.  Do you want to improve your exiting website? Many have ideas as to what they would like to do with their website and just do not know how or do not have the time. I can build the website you want and even update the content or show you how.  I would love to hear from you with any website related questions and let me see if I can help you create a good online image!

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Let’s tackle Facebook together

Let’s tackle Facebook together

  • Google+

Facebook.

Where do you start?

Facebook does it work for your business?

Since starting F&R Designs I have had my facebook page and I have steadily grown with people following me but never really felt I have had a ‘wow’ moment. I was never going to get into the silly ‘like for like’ games that you see in groups, I wanted to build my page with followers that are actually interested in my work and services. I see all these posts on the internet, or emails that hit my inbox saying how to build a following. Has your business grown with Facebook? Let’s try some of the strategies together.

Facebook came into our lives on the 4th February 2004, so now we are 13 year down the line how has it changed? By 2014 there were 1,390 million users. Facebook is everywhere, on our computers mobile devices and even our televisions. To advertise on Facebook you have to be in the know with the algorithm, News Feed Director of Project Management states that the following need to be taken into consideration to show up on viewers news feeds.

  • How popular (Liked, commented on, shared, clicked) are the post creator’s past posts with everyone
  • How popular is this post with everyone who has already seen it
  • How popular have the post creator’s past posts been with the viewer
  • Does the type of post (status update, photo, video, link) match what types have been popular with the viewer in the past
  • How recently was the post published

Facebook used to be a stand alone platform that interacted with itself, now it has apps and websites embedded, thinking about the business pages, groups and everything else that is on your news feed your advert really needs to pack a punch!

 

facebook, logo, branding, graphic design, business identity
  • Google+

Strategy One

The ‘Techy’ advice I have been reading on the web to increase your Facebook following is very straight forward, interact.

Share your page with friends – Now this I try not to do, I don’t want to hound my friends, if they want to follow me they will, I have found that in the past I have actually hidden friends because they spam my news feed!

Post regular content – I remember a great morning I spent at a social media training session, the ‘wow, really’ moment came when the speaker said to gain a good stance on social media you need to tweet 5-7 times a day, post 2 facebook posts and blog twice a week. I must get into this practice but then it is remembering the 80/20 rule!

Comment on other pages – I always go and ‘like’ a page from my page, I like interacting with followers I do however find this easier on Twitter.

Tagging – Well this is okay but you need to have a loyal and supportive following first.

A big ‘No No’ from all the guides I have read where lots of people make the mistakes are what is called S4S, or share for share. Facebook is now very strict on this and is now black marking these pages!

 

 

“Facebook provides only the most relevant content to each user. In order to increase engagement and optimise user experience, the content shown is tailored to each user’s individual interests.”

  • Google+

Strategy 2

I have been chatting to Yvonne Radley from Big Me Up Media, a coach and original founder of Action Boot Camp one of the largest boot camps in the UK. Yvonne is a talented coach and mentor whatever niche you work in.

I asked Yvonne to give an insight on how she would recommend building a Facebook following here is her advice.

Pop Up Groups

One of the ways we use Facebook Groups to grow an audience is to use “Pop Up” Groups. These are groups that you create to take your audience through a particular challenge or sale. For example, last year I was one of the few UK affiliates for Marie Forleo’s B-School and I organised a pop up group so my audience could follow Marie’s training and we could all discuss it. At the end of the training the sales cart opens and you invite people to buy.

Another way you can use this is to create your own “Pop Up” group and run a 5 Day Challenge which are really popular right now. The group disappears once the five days is up and the challenge is over. You walk them through 4 days of learning and then on the 5th you invite them to buy. You can even add them to your email list too by only giving them access if they sign up first OR get them to register for a live webinar during the course. Easy when you know how!

F&R Designs October 2017

What next?

I am going to follow both strategies, as they are both very different it will be a great challenge. Finding engaging content and open questions is the key in both ideas. I will be back at the end of the month with a progress report.

  • Google+

 

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FUNDRAISING.

An excellent cause.

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Fitness Fundraiser

Fitness Fundraiser

Fitness Fundraiser.

Raise money and feel great!

Fitness Fundraiser, let’s raise some money and have some fun!

I was approached by Anna Pickett of Total Body Fitness to see if I could lend my graphic design skills to make a poster for a fitness fundraiser in aid of a young boy Aaron Knight, who sadly lost his life very prematurely to cancer. Being a mother I didn’t give it a second thought.

A great collaboration of local fitness instructors have joined forces and for one night only putting on an evening of exercise! The exercises are all very different and will appeal to all!

So Who’s doing what on the night?

Strong by Zumba – Caroline Pickett, Total Body Fitness – Anna Pickett, Veraflow – Simmone Shearn, Zumba – Chantelle Johnson Clubbercise – Cella De Palma, Pound Fit – Shelly Finch and Rachel Warren and Reflex Personal Training – Laura Stopps. Kim Gumbleton, is running the London Marathon alongside the event, please find the link for her just giving page.

The event is going to run for two hours and its going to be non stop! The ladies have worked so hard securing some great prizes for a raffle, if you are local to Shaftesbury then please secure your ticket!

Anyone who is a mother or father, grandparent or sibling would find it difficult to relate to the sadness unless it has happened to them. I have had a weep writing this post! So please dig deep into your pockets and either get to the event in person or if you can’t make it please support by donating.

Here is my little donation of my skills and I will be visiting Kim’s page along with attending the event!

logo, branding, graphic design, business identity

The Design

Any poster that is designed needs to be eye catching, it doesn’t matter if it’s printed or digital. Your poster needs to catch the viewers eye and make them stop and read. This poster being for an evening event that is going to be full packed, loud and even a little crazy. I had the idea of a party scene with lighting and strobe type background. The text in white works great on the silhouette with a little drop shadow to make it stand out further its easy to read the main details.

“The Fitness Fundraiser has to be the biggest event in Shaftesbury this year.”

F&R Designs March 2017

What next?

The event is very close so the ladies need help in letting everyone know about the event, if you can’t get to the event please donate on the just giving page. Would be lovely to raise as much as possible for the charity Children With Cancer UK

Thanks for reading!

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