Where do you start?
Logos, branding how, what, where?
You have your amazing new business idea and you want to see it in public as soon as you can, but you need a logo! Why? well a logo is your businesses identity, its how people will come to recognise you. Think of all the big brands that we use everyday, I bet you know the logos straight away.
Do you use an iPhone? whats the logo? an apple. Do you buy your coffee from Costa? The logo, circular design with three beans, burgundy and white. Do you drive a BMW? Circular logo blue and white with the letters spaced around.
You will notice that I have highlighted different elements, the colour, the shape, the typeface, pictorial elements. They all work together in harmony, each part playing an important visual of your business. When someone is thinking about your business racking their brains, the visuals will always help them remember. Your logo could make or break you, how so? ask yourself, is it relevant to your trade? Why would you use say a flower to represent a garage? you wouldn’t, it has no relevancy what so ever so it would not be right for that business. is the typeface you like easily read? There is nothing worse than having a beautiful design with a fancy font and it looks nothing like your business name, you will find lots of examples of bad logos online! go check them out! So many considerations to be taken into account, this is just a brief post looking at a recent logo of mine. I wanted to try to explain how we settled on the final design.
Louise came to me needing help with her design. Louise is very creative, she makes the most beautiful gifts re-using various materials. Loulabelle’s needed a logo to capture the chic and individual business that it is. Louise is very stylish and this comes through in all her work, at present she uses social media for advertising and networking. When she sells her products she uses brown tags to write the materials and ingredients used. The final design needed to be used in both print and online so this needed to be taken into account. Louise could look at having a bespoke stamp made of her logo which would look great on her tags and gifts.
“Loulabelle’s is such a beautiful creative business that the final logo needs to reflect this in every single element.”
The process I like to work through when designing a logo is speak to the client and get as much information out of them as possible, remember relevancy of their business. Everyone has likes and dislikes, so its good to know them before you start. I spend some time putting some ideas to paper, I then show the client the strongest three to four designs in black and white. If the ideas are in colour you tend to look at the colours rather than the actual design so it’s good to nail that first!
Fonts and embellishments
Do you know how many different fonts, font families or font foundries there are? Nope, me neither! There are hundreds and thousands, millions! I am self-confessed font junkie! I have hundreds on my system and even more on back up, I could spend hours looking and matching different fonts but I only really use about a handful, you will probably hear this from other designers too. Never use more than three fonts in one piece of work.
The reasoning behind Loulabelle’s typeface was simply her business is making beautiful individual handmade gifts and up-cycling furniture, having a script or handwritten font would bring this element out perfectly. The apostrophe has been highlighted with a simple heart, this will be a recognisable feature of the logo which could be used on its own as a profile picture or a favicon when she develops her business further onto the web.
The logo has come together lovely and Louise is really happy with the design, as you will see from her lovely testimonial. Moving forward thinking about printing the business card, we could foil the copper this will give it a really expensive and chic look, the embossing on the bucket would be great thinking about her brand!
Please pop by to Louise’s facebook page and see for yourself the beautiful gifts that she makes – it’s been great creating this logo.
If you are looking for a new logo or re brand or maybe just some advice, please feel free to drop me a message and I will try my best to help you. I hope you have found this post helpful and given you an insight into what you might expect when thinking about your design, it is an exciting part of your business really get involved and go to town!